I don't think I mentioned the adverts that ran before PotC the other day. There's the stuff you expect -- the Pirates of the Caribbean computer game and... err, well, that was it, really! The cinema had a lot of public service annoucements -- respect your city and stop bullying in schools. Finally, there was this (female) model dressed as Jack Sparrow on a desert island. As she comes ashore, she takes off the fake mustache, the hat and -- lastly -- the clothes to reveal a bikini. She drinks C.C.Lemon while a voice-over mutters something about "PIRAAAAAAATES!!".
Want to see the ad? Go here. Err... it's flash. So go there, select the PotC bottle, then select "CM INFO" and choose the second movie clip.
I totally had more to say. I'll think of it eventually, I'm sure.